The common people are so simple and naive that they cannot differentiate between web development vs. SEO. Some people take it as two totally different things and others think both to be the same.
If you are one of those people I hope the following introduction of both sectors will help you have a better understanding of both areas of expertise.
For a better understanding of both fields first, you should be introduced to both departments of digital marketing separately.
So… What is web development?
Well, web development is the process of making a website functional. Web designers only design a website according to the demand of the client but web developers have an ongoing responsibility of making visitors get attracted to a website.
For example, there is a website of fashion garments and jewelry and new items are added to the store every week.
This website will need the services of web developers to add new articles to a website so that it could grasp the attention of more customers.
Responsibilities of Web Developers:
- Web developers are responsible for coding and web markup of a website
- The making and programming of a website is also one of their tasks.
- Web developers in a web development company Austin Texas do all the data management of a website.
- Web developers make sure that the website is easily accessible on mobile devices.
- They have to manage all the content of a website and are responsible for web publishing.
- Testing of the website and making it optimized for user experience is also done by web developers.
Importance of Web Development:
When it comes to online businesses, web development is as important for a successful online business as SEO.
When an SEO makes plans to bring the targeted audiences to the website. The effectiveness of the web developers’ work directly affects the browsing experience that a customer experiences.
In short, no business with an excellent SEO team but no expert web developer can make its place in the online marketplace. In order to flourish in the competitive market, every online business needs the best SEO and web development teams.
Why User Experience Matters?
The user experience of a website’s visitor depends upon the efficient working of a web development company.
If the web developer makes an aesthetically inferior website, or it looks overcrowded with irrelevant content, it seems disorganized or confusing, no visitor to the site will be willing to have a look at your products no matter how good their quality is.
If a website that does not load fast and keeps loading for ages is a real repellent for the visitors. So, the only way to succeed for every online business is the mutual working relationship between web developers and SEO!
Solution?
Well, it’s simple. Coordination is the key!
Many businessmen make the mistake of keeping web developers unaware of the SEO plans that they might be applying to their websites.
According to experts, the web development of a business website should be done keeping in mind the SEO implementation so that making changes suggested by SEO teams should be easier for them.
These were the basic overview and importance of web development, and responsibilities of web developers. But what about SEO? and job of an SEO expert? Well, let’s find out.
What is SEO?
When you compare web development vs SEO you will find that both are equally important for the growth of a business.
SEO is the short form of the term search engine optimization which is a process of collection of strategies and methods that aid a website to achieve high ranks on search engine result pages.
The higher search engine ranks a company has the more the chances of its targeted audience reaching it.
There are many important tasks of an SEO Expert, few of them are below:
- Keyword Research
- Competitor Research
- Content Creation
- On Page SEO (Metadata, Headings)
- Off Page SEO (Backlinks mostly)
The role of an SEO is very important for the successful marketing of a business and his duties are NOT LIMITED to the above-mentioned tasks.
The Importance of SEO
There are millions of people out there that lack knowledge about the importance of SEO for the success of a business website and ultimately the business, similarly there are many out there who don’t know the difference between digital marketing and web development.
Now, to educate people about the importance of search engine optimization you should first tell them what it is.
The SEO experts are aware of the ways search engines use to rank websites. It is their duty to make changes in the website content to match the search engine criteria of a high-ranking website.
When a website possesses all the features that help in getting high ranks it gains prominence and the target audience starts getting attracted to it.
In the present era, when all businesses are converting to online stores for better sales and vast coverage, SEO has become the most important part of marketing.
You can judge its importance by having a look at the duties a SEO has to fulfill.
Providing Relevant Information In Time
According to the latest trend in the market, when a person thinks of buying a product he researches the internet using search engines about its price and availability.
In fact, most of the users click on only the top-ranking websites, and at most the top three websites are visited.
The internet user of today has such a short span of concentration that when he visits a website he can’t stay on it long if he is not able to find the information he needs.
Every 30 seconds an internet user searching for a particular thing switches websites.
When you are working for the SEO of a business it is your duty to make sure that all the relevant information is provided on the first page of a website.
Research for Keywords
Every person who uses the internet for research about different products and services uses particular words and terms that they type in search boxes.
The most difficult thing that SEO experts do is keyword research!
With the help of special softwares like SEMrush, ahrefs & Moz and by interacting with people they come up with the most used keywords about the products a business makes or the services that it renders.
The well-researched keywords guarantee the highest ranks of a website.
When you look at the roles of web development vs. SEO, you will notice that SEO is responsible for keyword search and the web design and development agency is the one that adds these keywords to a website.
Content Creation
The employees hired for search engine optimization of a company website have to work hard on optimizing the website content.
The top-ranking websites should be easy to scroll with all the important information being displayed on the first page. The page should be aesthetically attractive and up to date with the latest market trend.
The SEO person has to make sure that the website has everything that is needed to captivate the potential customer for a long contention between SEO and web developers.
Web Development VS SEO!
Ever since the online business started there has been tension between the web developers vs SEO experts. Since the algorithm of all the search engines keeps changing, the SEO plan should be implemented quickly.
The delayed SEO is of no use.
Web development is an ongoing process and most of the time web developers are busy with their work, they do not delay the SEO of the website deliberately. The SEO experts hate the delays as all their efforts may go wasted if the SEO is not done on time.
In the recent past, a software named Automator which is now called Lumar came into being.
Using this software SEO experts can make changes in the website content without harming the original coding. The changes that they make are reversible.
Today, there are several software programs that the SEO experts are using to make the changes that are required for proper SEO of the websites.
The emergence of these tools has improved the relationship between the SEO and web development teams and the distance between them is bridging gradually.
Advantages Of Using Lumar And Other SEO Tools
Lumar is one of the most unique software tools that helps SEO experts apply changes to the website content according to the searches that people make for the products a business manufactures and services it offers.
A few years back, SEO of the website was a slow-moving process and the businesses had to wait for months if not weeks to see the changes made in the websites for SEO.
SEO is a form of marketing for a business and effective marketing is the best way to attract customers to a business, but in the past business had to suffer a lot and a lot of time and money got wasted.
Since the advent of tools like Lumar, the process of SEO has become easy and fast.
The SEO teams can now make temporary changes in the content of the website according to the searches made by the people so that the website appears in the top-ranking websites.
When the SEO is done by the SEO workers, the web developers can concentrate on their own work and a lot of time and money is saved.
Understanding the stress of workload on web developers, many SEOs have started using the tools to make temporary changes in their websites and attract more people to their business.
The SEO team makes sure that the coding of the website is not disturbed because it can be disastrous and ruin a website.
Seo And Web Developers Can Work Together More Efficiently
When you make a business website you should brief your web developers about your future SEO strategy so that they could develop the website according to its future needs.
If a website is developed according to its SEO needs it will perform very well right from the first day.
The web developers you hire should develop the website keeping in mind the future SEO needs of the business as it is easier to develop a SEO-friendly website than fixing the issues afterward.
If you make a rough estimate of the investment you will have to make your website SEO-friendly after years of functioning without it, you will know that it is very expensive.
Developing a SEO-friendly website from the very beginning of website design and development is much more budget-friendly than converting it to an SEO friendly website afterward.
Benefits Of Using Them Together?
Businessmen who know how to use web developers and SEO experts together with mutual understanding and harmony, always have the websites that are known to be the most visited websites.
The emergence of new software tools has proved to be a blessing for both SEO workers and web developers.
On one hand, the SEO experts make the changes to a website for the implementation of the SEO strategy without touching the original coding of the website.
On the other hand, web developers can concentrate on more important things without taking the stress of SEO-related tasks as they are being managed by the SEO workers themselves. So, I think it’s a win-win situation!
